Posts Tagged ‘Madigan Pratt’

A most-unpatriotic travel campaign

August 25, 2008

For better or worse, I read most travel-related press releases sent to me. This one was for worse. Straight from a PR firm in Williamsburg, Va., where you’d think people might be a little patriotic, the ad campaign is called “Escape the Election” and encourages Americans to leave the United States during the presidential election period to stay at a West Indies beach resort. 

It reads:  “As the conventions begin and the campaigns heat up, many may want to get away from it all.” Said resort, it continues, “provides a true escape from the election with no TV or Internet access in the rooms, allowing guests to completely unplug.” Why not just go stick your head in the sand?

Now, if these masters of marketing had simply said, “cast your absentee ballot and go,” I would have been fine. But instead, the campaign promotes ignoring one of the most important presidential races our country has ever seen by offering special rates at a beach resort.

And it gets better. Or worse. During elections involving our first-ever black presidential candidate, Madigan Pratt & Associates is urging us to stay with its client Nisbet Plantation Beach Club on Nevis in the West Indies. A plantation, you say? Yes, a former sugar plantation.

That word has such a bad connotation I cannot believe how many developments and resorts still use it — as a draw! Historically, plantations have been farmed by resident laborers, i.e. slaves.

So here’s my advice. If you feel the urge to travel during the election, don’t forget to vote first. And please skip any place that calls itself a plantation, unless you visit one that focuses on history, like our own Stagville Plantation in Durham, NC, to learn how life really was for Americans with dark skin during slavery. (And, yes, we still have a long way to go.)