Posts Tagged ‘Landcom Hospitality Management’

Tides Hotel Waterfront? We think not

January 10, 2010

Ground view from hotel to the water

What do you think? Is the Tides Hotel Waterfront justified in calling itself waterfront even though the hotel has a busy six-lane road (US Highway 1) between it and the Indian River?

I and several of my professional travel-writing colleagues say it’s not, because “waterfront” means that a place is on the water — not near the water, across the street from it, or within view of it. That would be “water view.” When Wessel and I pulled up to the “waterfront” hotel, in Melbourne, Fla., where we had reservations for two nights, we felt we’d been tricked.

View from the waterside looking at the hotel. Be careful crossing the road!

Not surprisingly, the misleading moniker was only one of our problems with the Tides.

Overall, their claim of being a boutique hotel is ludicrous. Fauxtique is more like it. Playing club music in the lobby and decorating with fake plastic grass doesn’t fool anyone.

The worst of the offenses? The shower was lukewarm. (When we complained, we were told we should first run it for 20 minutes! Can you imagine?) The wireless service worked in the lobby but not in our fifth-floor room. (We were told it must be a problem with our computers.) The meager cold breakfast was on par with a low-end Days Inn. Every employee had a different excuse for everything. I had to argue for a partial refund.

To be a boutique hotel, one needs more than fake-grass decorations

Adding fuel to my fire, the owners, Landcom Hospitality Management in Jacksonville, won’t return my calls. In my years of consumer advocacy, whether private or public, I’ve never had a company not return my call. And this is a hotel management outfit. Wow.

Why were we there in the first place? I’m writing a travel piece on Melbourne and the “Space Coast” for the Washington Post. Part of the theme is how downtown Melbourne has come of age. After Googling around, I stumbled upon the website for Tides Hotel Waterfront and read it was Melbourne‘s “only boutique hotel,” and “luxurious” at that. I thought it would be a great example for the story. The opposite  turned out to be true.

We've seen much better at a Days Inn

In all my years of travel, I’ve never seen such a blatant case of hotel deception in the US. This will teach me to study Google Satellite and read Trip Advisor first. I would have read these earlier comments:

“It’s waterfront if you don’t mind looking across and listening to US Route 1, a six-lane road. What a bogus claim.”

View from the fifth floor. Water view? Yes. Waterfront? What do you think?

“The advertising overstated the deliverables — waterfront really meant a four-lane highway between the hotel and the water; boutique really meant remodeled with new paint, fixtures, and furniture, but the hotel still feels like a 1970s concrete block motor inn. As an example, breakfast was prepackaged muffins and pastries along with styrofoam cups for your coffee and juice. This is not what I had in mind when I saw the word ‘boutique.’ ”

I would invite Landcom to remove “Waterfront” from the hotel’s name, along with the “boutique” claims — or start living up to them. Shame on Landcom if they keep up the charade.

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